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Our client is seeking a Head of Sales to serve as the executive lead over all retail operations, driving brand consistency, sales performance, operational excellence, and talent development across both corporate-owned and franchise locations.

This role requires a seasoned retail leader who excels at navigating the dynamic between corporate strategy and franchisee relations. You will be responsible for translating corporate brand standards into actionable store-level execution, overseeing end-to-end store operations, visual merchandising, local marketing initiatives, sign packages, and staff training programs across the entire retail footprint.

Key Responsibilities

Strategic Store Operations & Leadership

• Oversee overall daily retail operations, profitability (P&L), performance metrics, and compliance across corporate and franchise locations
• Develop, standardize, and maintain core Operating Procedures (SOPs) for inventory management, POS technology, loss prevention, and customer service
• Serve as the primary liaison between corporate leadership and franchise owners, providing operational guidance and cultivating collaborative partner relationships

Visual Merchandising & Store Environment

• Define national visual merchandising standards, planograms, and floor layouts that maximize sales per square foot
• Ensure seamless visual execution across all stores, tailoring displays to seasonal campaigns, new product launches, and regional customer demographics
• Oversee store layouts and fixture designs for new store openings, remodels, and retrofits

Store Signage & Brand Compliance

• Lead the strategy, production, and rollout of all internal and external store signage packages, promotional POP materials, and directional graphics
• Ensure all physical signage complies with brand guidelines, corporate policies, and local municipal regulations

Marketing Execution & Local Store Activation

• Partner with the corporate marketing team to align national promotional campaigns with brick-and-mortar store execution
• Design and execute effective Local Store Marketing (LSM) strategies to drive foot traffic and customer retention
• Analyze marketing ROI and campaign effectiveness across different store tiers and geographic markets

Employee Development & Training

• Build and implement comprehensive training programs for Store Managers, Sales Associates, and Franchise teams
• Focus on product knowledge, consultative selling, and customer engagement excellence