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Vice President Marketing

  • Category: Retail
  • Location: Indianapolis, IN
  • Compensation: $150,000+
  • Job Description:


    Vice President Marketing

    Expert wanted with experience in Marketing, Advertising, and Continuity wanted for Multi-Channel Market Advertising and Communications - B2B and B2C

    Location: Midwest

    Excellent salary, incentives, benefits and relocation available


    This exciting position reports directly to the CEO and is a newly created role for the company! As the Vice President of Marketing you will be responsible for developing and executing a clearly defined Multi-Channel digital marketing and communications strategy that supports consistent business growth and enhances brand equity and awareness. The company is B2B and B2C business model with a huge Continuity Marketing Stream. They cover a wide range of CPG products around Do It Yourself (DYI) Woodworking, Crafting, Sewing, Crocheting... The sell products in a variety of categories plus have an established Catalog, Magazine, and Book business.

    This position is responsible for leading all marketing and communication functions while ensuring a consistent marketing message and position across all customer touch points in new and existing markets. The VP of Marketing will be the lead the strategist in the development of their integrated multi-media marketing initiatives including traditional marketing and advertising (events, social media, conventional media, direct mail), as well as Digital, eCommerce, and mobile alignment for B2B and B2C.

    What do they offer?

    · Newly created offering the autonomy to strategically take the company to the next level
    · Business Model that has had long term success in an entrepreneurial environment where out of the box thinking is values
    · Relocation to a family friendly area in the Midwest.
    · Highly visible position reporting directly into the CEO

    Check off this short list of key requirements for this position!

    · 5+ years successful experience at the VP or Sr. Director level 10+ years of experience in marketing and branding strategies with final accountability
    · Ability to improve penetration of target markets and revenue performance, through consistent brand positioning, strategic planning, product positioning, and digital strategy in order to produce the highest possible long-term market share and maximum profit
    · Current responsibility for overseeing direct marketing, continuity marketing and execution of advertising and promotional communications (via direct mail, electronic mail, print media, radio/TV, trade shows, etc.)
    · B2B and B2C marketing and channel management experience in a retail / wholesale CPG, General Merchandise, DIY, or Crafting, with additional experience in publications a plus
    · Bachelor’s degree in business administration, marketing, advertising or related field. Masters of Business Administration preferred

    Interviews going on now! Don't Delay...Apply Today!

    Submit your information to Ginny Miller for consideration at or

    Click here, ONLINE APPLICATION to apply for this job.

    “Being a top ranked Retail Recruiter with iRiS Recruiting Solutions is exciting! I place Wholesale and Retail Candidates in Buying, Planning, Design, Marketing, Global Sourcing, QA,and Store Mgt and Sales. Wholesale and Retail jobs are my specialty!”

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